Will Gay, Director of Communications & Marketing at Riverside Presbyterian Day School — which is the oldest independent school in Florida — realised the school wasn't showing up as high as it should have been in many search engines. After adapting to his new role with the school, it was time for a change
The Finalsite UK Blog | SEO & PPC
We're making sense of SEO, PPC, SEM — and sharing it with you.
In 2017, it's standard for prospective students and families to find information about schools on search engines. As a matter of fact, 93% of all online experiences begin in a search engine.
Because Google is pulling so much content about schools onto the results page, we talk a lot at Finalsite UK about the search impression — the impression that you make on people even before your homepage gets to make that amazing "first impression."
Search Engine Optimisation (SEO) is often a strategy set aside by professionals working in education— especially those with small marketing departments — because of the work and upkeep it requires.
Your school's website is your most important marketing tool — and the team at St. Andrew's School in Delaware, U.S, knows that well. It's why Director of Communications Liz Torrey and her team put an immense amount of thought and strategy behind every decision, from the site's navigation to photo selection.
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