Your website needs maintenance, attention and updating — constantly. Since you're short on time already, we prioritise what needs updating, and when.
The Finalsite UK Blog | Strategy
Best Practices, Case Studies and New Ideas for Admissions Professionals
Will Gay, Director of Communications & Marketing at Riverside Presbyterian Day School — which is the oldest independent school in Florida — realised the school wasn't showing up as high as it should have been in many search engines. After adapting to his new role with the school, it was time for a change
To improve the marketing of your school's academics on your website, you'll need to focus on two areas: your homepage and your academics landing page.
There's no denying that frugality is in fashion! As school budgets tighten, many leaders are turning to fundraising to raise extra money to provide educational resources, training opportunities and undertake marketing activities that reflect their school's premium brand.
A good marketing strategy requires a plan of when, where, and how to invest your school's budget. For many schools, traditional marketing efforts like print advertising are a crutch: they're easy and familiar. However, these older marketing strategies are no longer the best place for schools to invest their budget as they are expensive options that offer little ROI.
As a school marketer, you're tasked with creating marketing magic on a shoestring budget and that's not easy! We realise that with more funding, the campaigns and brand promotion you could achieve would be even more fantastic, so what's the solution? Get more funding!
Setting marketing goals is one thing – but how do you actually stick to them? New Year's resolutions can sometimes feel like a repeated exercise in setting yourself up for disappointment. Let's make this year different. How you set your marketing goals might be just as important as what they are. Here are a few tips to help you market your school online and reach your 2017 school marketing goals.
Finalsite, the leading website provider and communications platform for the education industry, today announced that it has acquired School Website, the largest website provider to schools in the UK.
The number of international students enrolled directly in U.S. secondary programs more than tripled from fall 2004 to fall 2013* — and The pace of growth of the international student market in the U.S. spells both a challenge and an opportunity for American secondary schools.
Last month, Rick Newberry, President of the consulting firm Enrolment Catalyst, teamed up with our Director of Client Success Tim McDonough and yours truly to critique admission landing pages.
If I could sum up all of the research studies, statistics, and Google search queries done in preparation of FinalsiteU in just four words, it would be this: the funnel has changed.
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