The Finalsite UK Blog | Strategy

Best Practices, Case Studies and New Ideas for Admissions Professionals

4 Smart Ways To Invest Your Marketing Budget In 2017

A good marketing strategy requires a plan of when, where, and how to invest your school's budget. For many schools, traditional marketing efforts like print advertising are a crutch: they're easy and familiar. However, these older marketing strategies are no longer the best place for schools to invest their budget as they are expensive options that offer little ROI.

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The School Marketers Guide To Setting Goals For 2017

Setting marketing goals is one thing – but how do you actually stick to them? New Year's resolutions can sometimes feel like a repeated exercise in setting yourself up for disappointment. Let's make this year different. How you set your marketing goals might be just as important as what they are. Here are a few tips to help you market your school online and reach your 2017 school marketing goals.

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