Digital Marketing Roadshows

Gain new skills for improving your school's online presence at our free, one-day workshops.


Get advice and strategies for your school's online presence,

Learn inbound marketing Basics and network with colleagues.

Join us around the country for full-day workshops on communications strategy, the latest best practices and innovations in inbound marketing, web design, independent school marketing, admissions, communications and more.

Our free, full-day workshops are open to both clients and non-clients.


Sample Roadshow Agenda

Full Day

8:30-9:00 am

REGISTRATION, NETWORKING

9:00-9:15 am

WELCOME AND ANNOUNCEMENTS

Introductions, a look at the day's agenda.


9:15-10:00 am

Content Marketing: The Top Five Strategies for Connection and Conversion

Learn about Content Marketing before we take a look at schools that are doing it right. We will discover inbound basics and how to connect and convert visitors online and will look at why your site is so important for how your school communicates. Note: We will introduce our new social media services, Finalsite Social and Feeds, which we'll detail further in later sessions.


10:15-11:00 am

Fill Your Funnel! Choosing the right mix of tools to drive website traffic

In order to maximise your online communication outcomes, you need to maximise the amount of high-quality traffic you drive to your website. We’ll cover how you can translate the particulars of your goals, competition, geography and programs into the mix of tools that make the most sense for your school. We will focus on how to prioritise investment in search engine, social media, and pay-per-click marketing tactics as you work to generate the most opportunities you can to tell your unique story.


11:00-11:15 am

BREAK

Take a break and enjoy coffee, snacks and conversation.


11:15 - 11:45 am

Social Content Strategies for success

Which platforms matter the most to your school? How can you boost organic engagement? What's a realistic ad budget? Learn everything you need to know about building a content-driven social media strategy.


11:45-12:45 pm

Lunch and Networking

Enjoy lunch and network with attendees and presenters.


12:45-1:30 pm

Seven Second site test: examples from schools around the world

You have less than seven seconds to capture visitors' attention. How does your school's site stack up? Learn from peer schools whose sites tell stories and engage emotions at first glance with site treatments, video, infographics and much more.


1:30-2:00 pm

What's Next - why finalsite UK?

Discover why Finalsite is the partner of choice for 2000 schools in more than 80 countries with this overview of our products: Composer (CMS), Learn (LMS) and Apply; as well as a look at our services that include strategic guidance, training and more.


2:00-2:15 pm

Closing Remarks and Time for Your Questions

Raffles and prises.


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Interested in hosting a Roadshow at your school?

Contact our team today!


2017 SPRING WORKSHOP ATTENDEES SHARED:


"I really appreciated the in-person interaction and training. I felt very equipped with new ideas returning to work, and look forward to attending more workshops!"


"It was really useful to get in a room with like-minded clients/users to help think through shared challenges and see how others are managing tricky things like workflow and content management."

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