Web Strategy Workshops
Gain new skills for improving your school's online presence at our free, one-day workshops.
Take your school's website and marketing to the next level at a free Web Strategy Workshop.
Join us around the world this spring at a free workshop on marketing strategy, the latest best practices and innovations in inbound marketing, web design, admissions, communications and more.
WELCOME AND ANNOUNCEMENTS
Introductions, a look at the day's agenda.
Content Marketing: The Top Five Strategies for Connection and Conversion
Learn about Content Marketing before we take a look at schools that are doing it right. We will discover inbound basics and how to connect and convert visitors online and will look at why your site is so important for how your school communicates. Note: We will introduce our new social media services, Finalsite Social and Feeds, which we'll detail further in later sessions.
Fill Your Funnel! Choosing the right mix of tools to drive website traffic
In order to maximise your online communication outcomes, you need to maximise the amount of high-quality traffic you drive to your website. We’ll cover how you can translate the particulars of your goals, competition, geography and programs into the mix of tools that make the most sense for your school. We will focus on how to prioritise investment in search engine, social media, and pay-per-click marketing tactics as you work to generate the most opportunities you can to tell your unique story.
Take a break and enjoy coffee, snacks and conversation.
11:15 - 11:45 am
Social Content Strategies for success
Which platforms matter the most to your school? How can you boost organic engagement? What's a realistic ad budget? Learn everything you need to know about building a content-driven social media strategy.
Lunch and Networking
Enjoy lunch and network with attendees and presenters.
Seven Second site test: examples from schools around the world
You have less than seven seconds to capture visitors' attention. How does your school's site stack up? Learn from peer schools whose sites tell stories and engage emotions at first glance with site treatments, video, infographics and much more.
What's Next - why finalsite UK?
Discover why Finalsite is the partner of choice for 2000 schools in more than 80 countries with this overview of our products: Composer (CMS), Learn (LMS) and admissions software Apply; as well as a look at our services that include strategic guidance, training and more.
Closing Remarks and Time for Your Questions
Raffles and prizes.
Interested in hosting a workshop at your school?