- Independent Schools
The Oakham School website is one of the most original and fresh independent school websites in the UK. Together with the team at Oakham School, Finalsite UK has created a school website which is inspirational, aspirational and characterful reflecting the school's online value proposition.
'Oakham School is an inspirational place, where opportunities abound, talent is nurtured and characters are formed.'
This website stands tall above its competitors and is an outstanding contribution to the digital footprint of the school. Samantha Rowntree, Director of Marketing and External Communications at Oakham School said, 'Our previous website had been designed in 2009 and we knew it was time for an update if we wanted our school brand to be perceived as fresh and contemporary.'
The Oakham School website features:
- Interactive scrolling experience
- Video gallery
- Parallax scrolling
- Password-protected portals
The user journey is at the forefront of this immersive design and the site leaves an emotional impact on its visitors after only a short visit. The website's irresistible design is filled with persuasive calls to action. It moves prospective parents to view a digital prospectus and alumni to attend events and donate funds. The school also offers venue hire, and the website menu ensures this audience are promptly guided to the relevant pages.
Prospective families are offered an experience that not just informs but entertains and delights with photography, videography and unique features including an animated arrow that playfully guides the audience to scroll down the page while serving them with a range of multimedia experiences.
Current parents, students and staff can swiftly access a range of secure portals, including calendars and integrations such as Managebac and Moodle and the academic page hosts content that appeals to both current and prospective parents. Its strategic use of content marketing means that the website is more than just touch point in the buying journey of the prospective parent.
We wanted a website that was responsive, easy to navigate and that had a strong focus on visual storytelling.' Says Samantha. For Oakham School, it was essential that the CMS was going to be easy for them to update. 'I had two training sessions and the opportunity to sit down with Head of Projects, Jess Clarke, who was very knowledgeable.'
The partnership between Finalsite UK and Oakham School has resulted in a fun, sophisticated school website.
To find out more about how Finalsite UK can help your school with website solutions, SEO, social media and PPC services chat with an expert.
Update February 2020: Congratulations for being shortlisted for TES Independent School Awards 2020, Strategic Education Initiative of the Year.
ABOUT THE AUTHOR
Olivia works with schools worldwide to develop and implement social media strategies. She began her career in television and has worked with production companies including the BBC, Disney and Southern Star Australia. Transferring her skills to the corporate world, she has worked as a leadership skills coach and trained teams from blue chip companies including Coca Cola, AMP and IBM. Prior to her current role as Social Media Specialist at FinalsiteUK, Olivia was Deputy Editor for Families Magazine. Holding a Bachelor of Dramatic Art and a Diploma of Digital Marketing (CIM), her blend of experience gives her a unique understanding of audiences, branding, and storytelling. Olivia has 14+ years of experience working in corporate coaching, publishing and digital marketing.
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