- Independent Schools
Because Google is pulling so much content about schools onto the results page, we talk a lot at FinalsiteUK about the search impression — the impression that you make on people even before your homepage gets to make that amazing "first impression." There are some aspects of that search impression that you can influence or control, including the way your school's website displays and performs in traditional search results, as well as in search elements powered by Google's Knowledge graph.
To Help You Evaluate How Well You're Doing, We've Devised This Easy, 9-Question DIY Audit.
Let's see how you score on this little self-exam to determine where you should work to improve.
First, Google your school by name:
Then, answer the following:
1. Are you the top result?
(Y=10, N=0 and go sit by the river and have a good cry)
2. Are the headline and body of your result coming from your home page's title and meta description tag?
(Y=5, N=0, I don't know=-3)
3. Does your result have sitelinks to top pages like Admissions and Employment?
(Y=5, N=3 – not really your fault!)
4. Is there a Knowledge panel for the school on the right? (Y=10, N=0)
This is what a knowledge panel looks like:
5. Is the image one that you currently control? (Y=5, N=0)
6. Is a map with the correct location showing up next to the image? (Y=5, N=0)
7. Are there correct details listed in the panel? (Y=5, N=0)
8. Do you have as many social badges in your search engine result as you have social networks? (Y=5, N=0)
WHAT DOES MY SCORE MEAN?
Below 25: Needs serious attention.
25-49: You're doing some things right, and with some minor adjustments, you could be on your way!
50: Perfect. You rock!
Did you score less-than-perfect? Start a conversation with one of our SEO consultants today.
ABOUT THE AUTHOR
Olivia works with schools worldwide to develop and implement social media strategies. She began her career in television and has worked with production companies including the BBC, Disney and Southern Star Australia. Transferring her skills to the corporate world, she has worked as a leadership skills coach and trained teams from blue chip companies including Coca Cola, AMP and IBM. Prior to her current role as Social Media Specialist at FinalsiteUK, Olivia was Deputy Editor for Families Magazine. Holding a Bachelor of Dramatic Art and a Diploma of Digital Marketing (CIM), her blend of experience gives her a unique understanding of audiences, branding, and storytelling. Olivia has 14+ years of experience working in corporate coaching, publishing and digital marketing.
- Search Engine Marketing