If you've been in the market for a new school website in the past few years (or are in the market now), chances are you considered WordPress, or another open source solution, because of affordability and popularity. You can imagine that here at Finalsite we regularly get the question: "Why would I go with you guys when I can get a free solution like WordPress?" Since over 2,500 schools all over the world have taken the time to make this decision and work with us, we thought it would be helpful to outline the key reasons schools opt away from open source and why even on the basis of price alone the decision is not clear cut.
WordPress is currently one of the most popular CMS solutions among bloggers and small business owners looking to grow their online presence. However, there's multiple reasons why WordPress and other open source solutions like it haven't taken off in the education sector.
Most school websites require a particular level of customisation and expertise, including systems integration, password-protected portals, Google Calendar integration, and more. So, while open source solutions are great for your local photographer or cooking blog, they are not meant to handle larger websites with hundreds of customised pages and plug-ins.
From difficult website management to security, we've outlined the nine biggest issues schools face when they opt for open source.
1. The "Low Cost" Comes with Other Expenses
Many public and private schools find that the reduction in cost of using an open source solution very enticing. There's no license or maintenance fees, so the overall cost appears to be substantially less.
However, WordPress's inconsistent back-end, plug-ins, and need for customisation require most schools to hire a dedicated individual or contractor to build and manage the website. Open source solutions offer a considerable amount of customisation to its templates, meaning the technical knowledge needed to edit them can be overwhelming to those not skilled in coding.
So, while the annual subscription is low or even free, the cost of hiring a professional to manage and update the website on a regular basis can range from £20,000-£40,000 per year, or more in some cases, depending on experience. Certainly a contractor can be found for less, but then it's important to factor in how you might then trade accountability and service for low fees. In addition, hiring a contractor for work means website updates won't be made at your convenience, leaving out-dated content on your website for long periods of time.
In addition to the added cost, you'll find it much more difficult and time consuming to get web pages approved, since not everyone could be involved with the process at once.
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2. Your School's Private Data and Security is at Risk
This is undoubtedly the biggest issue with open source. When you opt for an open source website, it means that programmers can access your school website's source code to see how it works, adapt it based on their needs, and share their code online with one another. While this is a benefit to developers, it leaves your website vulnerable to hackers.
Because of WordPress's open source nature, the platform has seen many cases of malicious code being published, allowing hackers to gain access to your private information. There are also dozens of threads and online discussions about different hacks and security compromises occurring on the WordPress platform.
3. Plug-Ins Come With Their Own Set-Backs
In order to get the design elements you want, extra security you need, and additional widgets to get your site working just right, you'll need to install a lot of additional plug-ins. While these plug-ins seem like an easy fix to build an all-in-one website, they have their own set-backs including security, load times, and issues with updates.
- Security: While plug-ins are available from WordPress, they haven't gone through a thorough review for vulnerability. As a matter of fact, according to a recent report, 52% of all WordPress security vulnerabilities are caused by plugins.
- Load times: Because plug-ins aren't part of your website's core code, they can slow down site speed dramatically.
- Issues with updates: One of the biggest complaints from WordPress users is that updating your WordPress site doesn't also automatically update your plugins. When an open source updates its platform, there are no promises that your current plug-ins will continue to work. Being outside of the open source company, they have the potential to break, and you need to have someone on your team who can fix it (or at least try). Again, this makes your website vulnerable to hacks, and can actually break your website temporarily.
4. Slow Load Times
Because WordPress is a piecemeal website solution, your website code isn't written to be optimised for speed. Rather, the assortment of plug-ins, custom themes, and custom code can hurt website performance.
In addition, because you're launching the website on your own, you don't have a project manager or designer to walk you through best practices for increasing site speed, such as resizing and optimising your photos for the web.
5. There isn't a Permissions Hierarchy
Because WordPress is set up to be a blog or business site, it doesn't allow for the same kind of granular permissions that a school-specific solution offers. This results in two different scenarios:
- First, you only have a small web team making website changes and updates. This small team oversees everything — from coding to website updates. This makes it difficult to get timely updates done quickly, especially if website management isn't your only responsibility.
- Second, you can give everyone access to everything — putting your website at risk for inconsistent voice and branding.
- However, when you have a permissions hierarchy in place, you can delegate certain pages to different admins, provide publishing rights, and more — making it easy to allow more people to contribute to your website, without putting it at risk.
6. It doesn't integrate with your Management Information System
Vulnerable data isn't the only issue schools face when opting for open source — a lack of consistent data can be a huge hurdle for your technology department.
Schools depend on having the correct parent, student, and alumni data for marketing and communications. Because open source solutions can't directly integrate with your MIS Management Information System), all data will need to be manually edited by your IT department — an extremely cumbersome and time-consuming task.
When schools opt for a school-specific CMS like Finalsite, they are able to integrate all their systems, as well as provide single sign-on options — creating a better user experience for constituents and your technology department.
7. Support Isn't Open Source's Strong Suit
A major frustration of open source users is the lack of quality support during a problematic situation — such as when plug-ins are not working. This poses a major issue for schools.
Already strapped for time with a never-ending to-do list, schools depend on quality support teams to handle even their most minuscule issues. The lack of product support becomes a crucial issue for schools year round, whether it's when something in the code breaks, or there is a bug in the software. That great, inexpensive contractor you count on may not be there when the site suddenly has a critical issue on a weekend.
8. Your Website Looks Just Like Everyone Else's
If you're looking to create a fresh, new website, an open source solution isn't the route you'd want to go. Because all open source websites are built on templates, there's a chance your school's website could share a design with a local bakery — or even worse, a competing school.
9. It's a website — not a web solution.
The problem most schools face when opting for open source is that it is merely a website. While you can add plug-ins to gain supplemental marketing and communication tools, open source is typically a dead end solution and a band-aid approach to a much bigger problem: schools need an all-encompassing marketing and communications platform. Schools have to find a platform that scales to schools needs for internal, external communications, marketing and learning initiatives.
Open source solutions are really for front facing websites and are not built for school communications needs, as marketing and communications directors at schools are facing stronger challenges and accountability at the leadership and board level for revenue generation.
The overall analysis of your web solution investment must include all cost factors to measure the total return on your digital investment (RODI). This includes all the components for: hosting, server, disk space, backup, bandwidth allocation, data transfer rates, uptime, server and software upgrade maintenance, server security and maintenance (local installs), and of course content creation and personnel time to manage all aspects in maintaining a website.
Taking this into account, open source is rarely a cheaper, easier, or even free alternative, especially when you have to account for added costs, time, local server hosting costs and installs — not to mention the frequent software updates you are required to maintain on your own... and the cost of peace of mind!
ABOUT THE AUTHOR
As Finalsite's Content Marketing Manager, Mia shares innovative and helpful content that helps schools and districts create captivating online experiences that increase brand awareness, student and faculty retention, and school-to-home communications. With more than five years experience in the industry, Mia has written more than 200 articles, eBooks, and reports about best practices for schools on a variety of topics from social media to web design. As a former TV and news reporter, and wedding photographer, Mia specializes in sharing how to use storytelling to power your school's admissions funnel. When she isn't busy creating content or hosting her #LIKEABOSS Podcast for FinalsiteFM, you can find her hiking with her Boston terrier, running an army wives meeting at Fort Campbell, or enjoying a well-deserved savasana on her yoga mat.
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