There's great news! When it comes to web design in 2017, it's all about our customers! This year, web design trends for school websites should be all about the customer user journey. Proper design, where form follows function will upstage the temptation to show off. In this article, we discuss school website trends for 2017.
An Increase In Storytelling
'After nourishment, shelter, and companionship, stories are the thing we need most in the world.' – Phillip Pullman. When we talk about the idea of telling your school's story, we're talking about offering compelling stories that offer us real life examples of the experience your school provides.
Tell stories that shed light on how children are conquering challenges, whether it's building confidence or winning national sporting competitions, tell stories that give examples of how your school is transforming lives!
Top Trends in Digital Storytelling:
Creative Use Of Video
In 1921 Fred R. Barnard wanted to capture the impact of an advertisement featured on the side of a bus and said 'One look is worth a thousand words'. And with that the statement 'a picture is worth a thousand words entered the general lexicon.' The modern day equivalent of Bernard's statement is 'A minute of video is worth 1.8 million words,' and comes from a Forrester Research report by Dr. James McQuivey titled 'How Video Will Take Over The world.'
Top Trends in Video:
More Authentic Insights And Content
For some schools, the warmth and care of the staff, and happiness of the pupils inside the school is juxtaposed with intimidating buildings, large grounds, and top security! Your school website is the perfect place to offer a window into the soul of your school, especially when social media is integrated. At its core, business is human and as consumers, prospective parents want to do business with those that share similar values. We want to work with organisations that are truthful, genuine and dependable. It boils down to authenticity.
Top Trends in Content:
Bolder, More Exotic Feature Layouts
'There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.' - Milton Glaser. Schools are looking for more creative ways to express themselves and create a stronger sense of personality.
Top Trends in Design:
Increase In Mobile First Design Patterns
'People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.' - Kevin Systrom, Instagram. Ofcom recently reported that two-thirds of people in the UK now own a smartphone, using it for at least two hours every day to browse the internet and scroll through social media. 33% of internet users see their smartphone as the most important device for going online, and we spend twice as long online with our smartphones than laptops or personal computers.