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A scalable software platform for all budgets.

Recruit students, help parents stay connected, and empower your staff to easily update content with premium communications products and tools.

Award-winning designers bringing your school to life online.

Schools love how Finalsite finds what makes them unique and translates that into an authentic digital experience.

School marketing experts at your service.

Schools turn to Finalsite's consultants for their decades of experience developing and executing a digital marketing strategy.

Improve School-to-Home Communications with Password-protected Portals.

Portals provide a safe and secure place for your community to access information that's just for them on every device.

Sarah Gordon, Assistant Director of Communications
Choate Rosemary Hall

A best-of-breed approach to give you the "all in one" solution you need.

We focus on the critical function of marketing and communication, while leveraging relationships and integrations with 70+ partners to provide a more seamless experience between the school and your constituents.

A team of 200, Finalsite has been serving schools worldwide for 20 years.

Our business has been for and about schools since the beginning, which is why 95% of clients stay with us year over year.

Save Time and Enhance Data Integrity

Our secure integrations with popular MIS providers mean you can replace timely manual data uploads with our automatic transfers for a seamless solution.

Sarah Gordon, Assistant Director of Communications
Choate Rosemary Hall
girl holding a phone displaying the canford school website

Digital Marketing Services for Schools


We're Here to Help.

A beautiful, functional website deserves maximum exposure, and the digital revolution keeps adding ways to drive people to it. Our team of Google AdWords-certified digital marketers and social media experts is ready to customise and execute a campaign for you in any of these areas:

screenshot of finalsite client with a google page one presence in a macbook with vase of bright flowers next to it

Get Found or Get Lost (In Search)

The prominence of search engines in our digital lives is undeniable. We help our clients make the most of it.

Are you able to keep up with the ever-evolving search landscape and ensure you have the visibility you deserve? Do you want your school to land in the top 3 results on Google for keyword searches related to your school? Wish you had more qualified website traffic? Let our team of search engine obsessives handle it for you.


anthony working with client at finalsiteu

Gain a Strategic Partner and Coach with Finalsite Advantage

Finalsite Advantage offers school marketing, communications and admissions professionals individualised strategic support for schools of all sizes.

Whether you're looking to enrol more students, implement an inbound marketing initiative, or re-vamp your website — or accomplish virtually any other school marketing goal — but you know you need some help along the way from someone who has been in your shoes, Finalsite Advantage is for you. 


st thomas open house ad in iphone

We Help You Make the Most of Your Ad Dollars

From Google AdWords to Facebook Ads, the shift from print to digital advertising is on.


  • Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
  • Crafting ad copy to ensure that you're not wasting money on unqualified clicks
  • Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
  • Tying ad performance to quantifiable outcomes like admission enquiries and camp registrations to measure ROI
  • Monitoring your ads to identify opportunities for improvement


google partner logo - finalsite is a google partner

finalsite client's social media account displayed on laptop and cellphone

Leverage Your Social Media Presence to Enrol and Engage Students

There's no denying the importance of social media — but does your school use it effectively?

Our team of social media fanatics enjoys de-bunking social media myths, figuring out the science behind complicated algorithms, and implementing effective strategies that get you the results you want. From an in-depth audit to ad management, our team helps your school build a results-driven social media strategy. #Winning 





Of school website traffic comes from search engines.


Ad Impressions

Are made every single day by Finalsite-managed ads — that's two ads every 60 seconds!


Algorithm Updates

The number of observable updates made by Google to its algorithm each year — let us keep up instead of you


Clicks Each Day

The number of clicks generated by Finalsite-managed ads


Average Cost

of a Finalsite-managed ad click


Average Position in Google

Of a Finalsite-managed search ad.


Bounce Rate

The average bounce rate of a school website is 30-40%!

"The objectives that Finalsite made for us with the PPC and Social Ad campaigns are continuously met, and we see they are very responsive, patient with our learning curve, and super helpful with communication and monthly reports. They have been great to work with!"

Stephanie Des Chenes, Admission Assistant
Bancroft School

"The Social Media Audit showed us a number of things we are doing well and shined a light on several opportunities for growth. More importantly, once the audit was complete the folks at Finalsite helped me develop an affordable and measurable strategy to address the opportunities for growth. When I presented our marketing and advertising strategy at a board meeting earlier this fall, our trustees and head of school responded with enthusiasm at the data-based decisions we are making as a result of the audit."

Becky Marsh, Director of Communications and Marketing
Whitfield School

"After turning to Finalsite for a fresh perspective for handling SEO campaigns, I was truly impressed. With the Finalsite experts taking care of everything to keep these SEO campaigns improving month over month, it's been saving me time to focus on the other marketing and communication goals as a one-person department."

Will Gay, Director of Marketing and Communications
Riverside Presbyterian Day School

"With the help of Finalsite's consulting team, we increased applications by 40% and new student enrollment increased by 37%"

Amanda McDevitt, Director of Marketing and Communications
St. Thomas School

SEO or PPC — What's Right for Our School?

SEO and PPC are two very different strategies, each with their own set of benefits. And while these two strategies often go hand-in-hand...if you only have the budget for one...how would you choose?