Maybe you've finally wrestled some of your ad budget out of the clutches of print. Maybe you've tried online ads and aren't sure what you have to show for it. We get it. We also get that you're not selling perfume or men's trousers. Let us help you take your ad spend online in a way that makes sense for your market and the story you have to tell.
Pay-Per-Click (PPC) Ad Campaign Management
From Google AdWords to Facebook Ads, the shift from print to digital advertising is on. Finalsite makes the most of your advertising spend by:
- Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
- Crafting ad copy to ensure that you're not wasting money on unqualified clicks
- Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
- Tying paid ad performance to quantifiable outcomes, such as like admission enquiries and camp registrations, to measure ROI and identify opportunities for improvement
Seen every second of every day.
By our team every year
Of a Finalsite-managed search ad
Generated by Finalsite-managed ads every day
For a Finalsite-managed ad click
You literally can put a price on amazing click-through rates. But every campaign is different.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
We have several levels of service to meet your specific needs, and our fees do not depend on your spend rate. As a result, our incentives are the same as yours - the more successful the campaign, the happier we are. Let's talk about what it would look like for us to work together on a digital ad campaign.
Blogging can be time consuming, which is why it’s important to master how to get the most out of your blogs. Whether you’re creating one school blog a month, or have an existing blog that you want to take to the next level, these tips uncover the importance of the school blog and how to optimise your blog content with SEO.
Over 60 delegates joined us on 6 June for the Finalsite UK + Google for Education Digital Marketing Workshop; a highlight of the 2019 event calendar so far!
A personal brand helps to lead and engage people at every level within a school to ensure consistent engagement with your school’s brand values. It creates a profile that is well-known for what you do and enhancing gravitas and impact in meetings, presentations as well as local/national media.
In this blog, as current sixth form students of Lady Eleanor Holles School we will explain potential ideas to help engage with students our own age. We will explore the various methods in social media and digital communications to encourage these ‘screenages’ to interact with school’s content.
A brand is ultimately what you do, it’s how you present yourself every day, it’s like a promise, but how does it help you and your school?
Learn how optimising your site for search can generate more website traffic in this webinar.