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Maybe you've finally wrestled some of your ad budget out of the clutches of print. Maybe you've tried online ads and aren't sure what you have to show for it. We get it. We also get that you're not selling perfume or men's trousers. Let us help you take your ad spend online in a way that makes sense for your market and the story you have to tell.
Pay-Per-Click (PPC) Ad Campaign Management
From Google AdWords to Facebook Ads, the shift from print to digital advertising is on. Finalsite makes the most of your advertising spend by:
- Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
- Crafting ad copy to ensure that you're not wasting money on unqualified clicks
- Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
- Tying paid ad performance to quantifiable outcomes, such as like admission enquiries and camp registrations, to measure ROI and identify opportunities for improvement
Seen every second of every day.
By our team every year
Of a Finalsite-managed search ad
Generated by Finalsite-managed ads every day
For a Finalsite-managed ad click
You literally can put a price on amazing click-through rates. But every campaign is different.
Like every consulting engagement, pricing will depend on the scope and scale of the work.
We have several levels of service to meet your specific needs, and our fees do not depend on your spend rate. As a result, our incentives are the same as yours - the more successful the campaign, the happier we are. Let's talk about what it would look like for us to work together on a digital ad campaign.
Award-winning websites embrace trends that support their brand, goals, messages and target audiences; they do not slave to them. Taking creative risks is a great way to stand out, but design should always be led by understanding what the school wishes to achieve from its website.
Here are 6 tips to make sure your school website is working as hard as you are. With many competing schools’ Open Days falling at similar points in the year, and your visitors being time poor, it can be challenging to get them through the door.
Headmaster, Phil Barr recognises the value of a good website, and as a result, it was one of the first major projects he chose to undertake when beginning his tenure as Headmaster. He and the Governors understood that the first port of call for recommended parents to find out more about the school would be the school website.
Results so far look extremely positive, bounce rates are down, and conversions are up – and feedback from the school community has been very encouraging, with many citing it easier to navigate and locate content quickly and easily.
If you’ve never attended before, the Bett show is the equivalent of Disneyland for Edtech aficionados! Every year the exhibition gets bigger and bett-er (pardon the pun!). In this article we share 5 reasons to come along to Bett 2019.
Learn how optimising your site for search can generate more website traffic in this webinar.