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A scalable software platform for all budgets.

Recruit students, help parents stay connected, and empower your staff to easily update content with premium communications products and tools.

Award-winning designers bringing your school to life online.

Schools love how Finalsite finds what makes them unique and translates that into an authentic digital experience.

School marketing experts at your service.

Schools turn to Finalsite's consultants for their decades of experience developing and executing a digital marketing strategy.

Improve School-to-Home Communications with Password-protected Portals.

Portals provide a safe and secure place for your community to access information that's just for them on every device.

Sarah Gordon, Assistant Director of Communications
Choate Rosemary Hall

A best-of-breed approach to give you the "all in one" solution you need.

We focus on the critical function of marketing and communication, while leveraging relationships and integrations with 70+ partners to provide a more seamless experience between the school and your constituents.

A team of 200, Finalsite has been serving schools worldwide for 20 years.

Our business has been for and about schools since the beginning, which is why 95% of clients stay with us year over year.

Save Time and Enhance Data Integrity

Our secure integrations with popular MIS providers mean you can replace timely manual data uploads with our automatic transfers for a seamless solution.

Sarah Gordon, Assistant Director of Communications
Choate Rosemary Hall
facebook ad in a handheld iphone

Digital Advertising for Schools

Digital ad management for search, re-targeting, and more.

We Stretch Your Ad Spend Further

Maybe you've finally wrestled some of your ad budget out of the clutches of print. Maybe you've tried online ads and aren't sure what you have to show for it. We get it. We also get that you're not selling perfume or men's trousers. Let us help you take your ad spend online in a way that makes sense for your market and the story you have to tell.

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Pay-Per-Click (PPC) Ad Campaign Management

From Google AdWords to Facebook Ads, the shift from print to digital advertising is on. Finalsite makes the most of your advertising spend by:

  • Targeting the people looking for the things you do, whether that's school year admissions, summer programs, employment, facility rentals…you tell us!
  • Crafting ad copy to ensure that you're not wasting money on unqualified clicks
  • Providing best-practice guidance on the landing pages that must convert ad-clickers into prospective applicants, summer campers, and so on
  • Tying paid ad performance to quantifiable outcomes, such as like admission enquiries and camp registrations, to measure ROI and identify opportunities for improvement


Client Success Stories


Finalsite-Managed Ads

Seen every second of every day.

30 Million

Ad Impressions Managed

By our team every year


Average position

Of a Finalsite-managed search ad



Generated by Finalsite-managed ads every day


Average Cost

For a Finalsite-managed ad click

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You literally can put a price on amazing click-through rates. But every campaign is different.

Like every consulting engagement, pricing will depend on the scope and scale of the work.

We have several levels of service to meet your specific needs, and our fees do not depend on your spend rate. As a result, our incentives are the same as yours - the more successful the campaign, the happier we are. Let's talk about what it would look like for us to work together on a digital ad campaign.


Upcoming Digital Marketing Webinars

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Helpful Blogs

Webinar On Demand: Digital Advertising Perspectives from Google

Learn how optimising your site for search can generate more website traffic in this webinar.