Join us around the world this autumn at a free workshop on marketing strategy, the latest best practices and innovations in inbound marketing, web design, admissions, communications and more.
"I just wanted to say a big thank you for yesterday. I thought the course was great and I took a lot from it, which I will be using going forward."
Howard Craig, Digital Marketing Manager
"There was so much interesting content in what you said: I will enjoy reminding myself of the many useful ideas and suggestions you gave us. I also wanted to commend your engaging presentation skills. There wasn't a moment when I felt you'd lost me, in spite of my being quite new to social media as a marketing tool."
Kirsten Thomas, School Office Manager
Alton Convent School
"I really enjoyed yesterday, thank you so much. It was very helpful as well as interesting and brilliant to meet other people in a similar place to me."
Gail Knox-Wilson, Marketing Manager
King Edwards, Witley
"Thank you SO much for a brilliant workshop today. Loads of really useful information & I’m really enthused about putting together a proper strategy!"
Alison Atkins, Assistant Marketing Director
"Thanks very much for a great session today. I've immersed myself in social media now and really enjoy it."
Sue Evans, Registrar and Marketing Manager
Homefield Preparatory School
More than 400 school professionals agree: a Web Strategy Workshop is a must-attend event!
Network with Like-Minded Professionals
Workshops offer plenty of time to networking, problem-solving and learning with other professionals in your area.
Gain Knowledge to Improve Your Workflows and Strategies
Hosted by our talented and informed marketing experts, you'll head back to campus with new skills and strategies for SEO, social media, your website, and more!
Free of Fluff. Free of Charge.
While our workshops are free of charge, we provide high-quality content and strategies professionals of all skill levels can implement across all website platforms, meaning we encourage non-Finalsite users to join us.
Introductions and Agenda Overview
Session 1: Upcoming Web Trends You Need to Know
Say goodbye to the days of static website design. Using examples from schools like yours as well as current research, we’ll highlight web trends such as personalisation of content by user, curated social media, the growth of SEO and PPC as key to school marketing, more option for mobile-friendly content, inbound marketing and much more.
Session 2: School Spotlight
A local school will share their recent website redesign project with lessons learned and tips for other schools. Time for Q and A is provided.
Session 3: Best Practices and Strategies for Engaging Current Parents and Others
Successful websites are more than design. Learn how website content, information architecture, email best practices, and more can make it easier for parents to get the information they need while helping the school with its goals. Share what’s worked for your school and take home a few more tips that can help no matter what website platform you use.
Session 4: What Makes You Special?
An update to the ever-popular 7-second test session, this interactive discussion will help you tie your online content and overall design to your school’s unique marketing/brand. We’ll ask for volunteers for our group brainstorming as well.
Session 5: What’s Next
Resource Manager, Publications, and more…the world of Finalsite software is growing daily. Learn about our newest software and services and how to find out more if you’re interested.
*Agenda may vary based on workshop location. Please visit the registration page for the workshop you'd like to attend for additional session and time details.
- Is the workshop really free?
- How long does the workshop run?
- Who is invited?
- Will there be food?
- What if I don't see my city on the list?
Don't see your city on the list? Contact our events team about hosting a free workshop on your campus.
Join us virtually at a free upcoming webinar!