Web Strategy Workshops

Gain new skills for improving your school's digital marketing strategies at our free, one-day workshops.


Take your school's website and marketing to the next level at a free Web Strategy Workshop.

Join us around the world this spring at a free workshop on marketing strategy, the latest best practices and innovations in inbound marketing, web design, admissions, communications and more.

Workshops by the Numbers

37

Cities and schools visited in 2017

500+

WORKSHOP ATTENDEES in 2017

764

TIPS AND BEST PRACTICES SHARED

9

COUNTRIES HOSTED WORKSHOPS

Why Go?

More than 400 school professionals agree: a Web Strategy Workshop is a must-attend event!


NETWORK WITH LIKE-MINDED PROFESSIONALS.

Workshops offer plenty of time to networking, problem-solving and learning with other professionals in your area.

GAIN NEW KNOWLEDGE TO IMPROVE YOUR STRATEGIES.

Hosted by our talented and informed marketing experts, you'll head back to school with new skills and strategies for SEO, social media, your website, and more!

FREE OF CHARGE. FREE OF FLUFF.

While our workshops are free of charge, we provide high-quality content and strategies professionals of all skill levels can implement across all website platforms, meaning we encourage non-Finalsite users to join us.

Thank you SO much for a brilliant workshop today. Loads of really useful information and I’m really enthused about putting together a proper strategy!

Alison Atkins
REED's School


It was really informative and beneficial for me as we embark on our website journey. The networking and sharing of ideas was helpful amongst delegates and the presentations pitched very appropriately.

Joanne Maidment
Priory school
I really enjoyed yesterday, thank you so much. It was very helpful as well as interesting and brilliant to meet other people in a similar place to me.

Gail knox-WILson
king edwards school, Witley


I felt I didn't have to be specialist in order to understand what was needed to improve our website. I came back to work with new ways to improve our site.

GLORIA SANCHEZ
VICTORIA SCHOOL

Agenda

Introductions and Agenda Overview

Session 1: Web Trends for 2018/19

Say goodbye to the days of static website design. Using examples from schools like yours as well as current research, we’ll highlight web trends such as personalisation of content by user, curated social media, the growth of SEO and PPC as key to school marketing, more option for mobile-friendly content, inbound marketing and much more.

Break

Session 2: Best Practices and Strategies for Engaging Current Parents and Others

Successful websites are more than design. Learn how website content, email best practices, and more can make it easier for parents to get the information they need while helping the school with its goals. Share what’s worked for your school and take home a few more tips that can help no matter what website platform you use.

Session 3: What Makes You Special?

An update to the ever-popular 7-second test session, this interactive discussion will help you tie your online content and overall design to your school’s unique marketing/brand. We’ll ask for volunteers for our group brainstorming as well.

Networking Lunch

Session 4: Social Media Strategies for UK Independent Schools

Social media has become one of the most popular communication tools for independent schools, especially for reaching millennial parents. This sessions focuses  on how to use the "big three" — Facebook, Instagram, and Twitter, to market your school enhance your brand, and improve school-to-home communications.

Session 5: Video Marketing

Consumers love video and it’s one of the most effective ways to educate, persuade and sell. Learn the elements of creating a great video marketing strategy with strong ROI. 

Conclusion

*Agenda may vary based on workshop location. Please visit the registration page for the workshop you'd like to attend for additional session and time details.

Workshop FAQs

Q: Is the workshop really free?

Yes!

Q: How long does the workshop run?

Web Strategy Workshops typically run from 9.30am-3pm — making it easy for you to get the day off from work.

Q: Who is invited?

We encourage Finalsite clients and non-clients to join us for this professional development experience, as all sessions are geared towards industry best practices. Professionals working in marketing, communications and admissions typically benefit most from this workshop.

Q: Will there be food, and what if I have an allergy?

During the workshop, we'll provide a light breakfast, coffee throughout the day, and a delicious lunch. As for allergies, no worries!

Q: What if I don't see my location on the list?

We're always adding new locations to the list, so check back soon! If you want to host a workshop, please email marketing-uk@finalsite.com.