Session Agenda

Hand-picked sessions and speakers mean you'll learn about the best strategies from those who know best.

2 days. 20+ sessions.

FinalsiteU-London brings together the brightest minds in school communications, marketing, admissions, development, and technology. You'll learn from the world’s best school professionals, in one place. Browse the agenda to see what's on the schedule for each day. Please note, the agenda is subject to change as we add more sessions in the coming weeks.

Daily Schedule

Tuesday

KEYNOTE | 9:15 - 10:00 AM
Keynote
Presented by Jon Moser, CEO & Founder

Join us to kick off an awesome FinalsiteU! Finalsite's founder and CEO Jon Moser will share the latest product news from Finalsite, and some insight into the future of edtech.

SESSION 1 | 10:15 - 11:00 AM
School Spotlight Session - A Behind the Scenes Review of Zurich International School's Parent Portal
Presented By Michaela Seegar, Director of Community Relations at Zurich International School

Learn from the team at Zurich International School on how they use best practices and strategies to engage their community. In this presentation they will discuss their recent website redesign and include a behind the scenes look at their parent portal and how it has improved community engagement. 

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Getting Started With Inbound Basics
Presented By Debbie Eisenach, Marketing Manager Int. & Lauren Barth, Chief Product Officer

By now, you’ve heard the buzz around “inbound”...but where to begin? Join our inbound marketing experts Debbie Eisenach and Lauren Barth as they share how to build a successful inbound marketing strategy from the ground up that attracts, converts, and delights prospective families and donors.

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SESSION 2 | 11:15 - 12:00 PM
Hands-On: Getting Started with Composer
Presented By Vina Kapasiawala, Technical Trainer

Making your content stand-out is easy with our content management system, Composer. Join members of our support team for this 45 minute hands-on session to learn how to drag and drop your way to beautiful pages.

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SESSION 3 | 1:00 - 1:45 PM
School Spotlight Session - Canford School
Presented By Philippa Scudds, Director of Marketing and Communications

School Spotlight Session. Learn from the first hand experiences of Philippa Scudds, Director of Marketing and Communications, Canford School

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Digital Advertising 101: Where to Start
Presented By Red Abbott, Manager of Consulting Services

We will provide a primer on the features of these three online ad media and a framework for determining which is most capable of helping you achieve your admission, hiring, and/or auxiliary program recruitment goals.

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Getting Buy-In
Presented By: Meredith Kaplan, Head of International Success and Max Eisl, Director of International Sales

 Join this 45 minute hands- on session to learn strategies and resources to help you overcome obstacles and get the buy-in you need to improve your website and online presence.

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Advanced Composer
Presented By Alex Wack, Product Manager

Already mastered creating basic pages? Want to know more about all those settings in the elements? 

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SESSION 4 | 2:00 - 2:45 PM
Video Marketing Crash Course
Presented By Charlie Gauvain, Managing Director, Eye Film

It's predicted that 80% of all Internet traffic will be video by 2020, so incorporating video into your school's marketing strategy is essential. 

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Intro to Messages (all new bulk email tool)
Presented by Daisey Fahringer, Product Manager

Join Product Manager, Daisey Fahringer, for a sneak peek of Finalsite's new bulk email module, and a preview of cool, new features that we'll be adding later this year, including enhanced stats reporting, A/B testing and automated drip campaigns! Personalised, targeted email messages are the key to your digital marketing success. 

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Google Analytics 101
Presented By Red Abbott, Manager of Consulting Services

A perennial favourite, this session cuts through the vast array of website usage statistics available to you in Google Analytics to identify the things that a school marketer can use to work smarter. 

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SESSION 5| 3:00 - 3:45 PM
School Spotlight Session - Gaining Advantage: Making the Most of Expertise on Tap - Anglo-American School of Sofia
Presented by Lynne Godding, Marketing and Communications Manager, AAS and Tracy Tigchelaar, Finalsite Advantage Consultant

Hear first-hand what it’s been like to have an expert by her side as the school embarks on a website redesign and development of a new marketing strategy - and discover how Tracy and the Advantage service could help you, your team and your school.

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Managing your schools digital footprint in an age of data compliance and the need to protect 'digital me.'
Presented by Mark Orchison, Managing Director at 9ine Consulting

Join 9ine Consulting's founder Mark Orchison for a manageable overview of the data and security laws you need to know, including a review of GDPR, information rights, a look at law changes that impact independent schools, and more. Bring your questions!

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SESSION 6 | 4:00 - 4:45 PM
Round Table Discussions
Presented By Speakers and Delegates of FinalsiteU-London

Participate in discussions on the latest digital marketing trends and topics and learn from peers in a round table session.

Choose from the following topics:

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#ifionlyknew: 7 Steps to Follow for Your Next Redesign
Presented By Jess Clarke, Head of Projects & Rosie Paxton, Project Manager

Your website is one of the first experiences a potential parent, student or teacher may have with your School.  We'll take a strategy first work approach and examine the top seven components to deploying a successful site. 

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HELP CENTRE/CLIENT SUCCESS | 10:45 - 3:45 PM
Help Centre / One-On-One CSM Appointments
Presented By The Support Team

Stop by our Help Centre or book an appointment to meet with our support team or meet one-on-one with your Client Success Manager.

Wednesday

KEYNOTE | 9:00 - 9:20 AM
Day Two Keynote - Keeping Up with Current Trends and Changes
Presented By Ian Hunter

Join Finalsite's Regional Sales Manager, Ian Hunter and discover what's next for independent schools on and offline. Bring your questions as we explore the future of tech marketing and Finalsite, and issues that are important to you.

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SESSION 1 | 9:30 - 10:15 AM
Design Trends and Why They Matter
Presented By Kealan Duffy, Production Manager

Following design trends isn't about being "trendy", but rather about keeping up with user expectations and technological advances. In this session, you'll learn where design is headed and see examples of sites on the forefront of design.

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Intro to Resources: A New Way to Organise Your Online Files
Presented By Dan Bonville

Your online files can be as messy as the piles of papers on your desk. With the new Resources module you can orgnanise your files and reorganise them as many times as you'd like. Join Alex Wack as he walks you through the new features that help you wrangle those unruly files into a system even Marie Kondo would be proud of! 

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Advanced PPC: Ad Extensions, Remarketing Tactics, and ROI
Presented by Red Abbott, Manager of Consulting Services

We'll talk in depth about three ways to take your online ad efforts to the next level from top to bottom. Ad extensions are an under utilised way to get more (and more appropriate) clicks. Re-marketing to mid-funnel prospects can help plug your leaks. And the conversation around advertising ROI in most admin team meetings is far too squishy, so we'll talk about ways to set the concrete there.

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Getting the Most out of Online Admissions
Presented By Mackenzie Hovermale, OpenApply Director

An effective online admissions process streamlines the admin work so you can spend more quality time with prospective families. But are you using your admissions technology to its fullest potential?

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SESSION 2 | 10:30 - 11:15 AM
Elements of a Successful School Brand
Presented By Tracy Tigchelaar

"Branding" is a pretty general term. It refers to everything from your school's logo and colours, to your voice, to the way you communicate with current and potential families. So, having a strong and solidified brand is essential to the success of your school.

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School Spotlight Session - Giving is Good for You – How to Persuade Your Whole Community That This is True! - Lady Eleanor Holles
Presented By Jenny Blaiklock, Director of Development and Communications

School Spotlight Session - Jenny Blaiklock will talk about her experience of engaging the LEH community to become more philanthropic, and in doing so, how her team have raised substantial funds for the School.

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Advanced Website Stats: 5 Things to Add to Your Google Analytics Routine
Presented By: Red Abbott

Maybe you've been doing a good job of tracking site stats for years - when was the last time you added a new arrow to your quiver? We will assume intermediate GA familiarity as we look at five things you should consider folding into your stats tracking habits to gain new insights and make smarter site management decisions.

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SESSION 3 | 11:30 - 12:15 PM
Managing Data in Finalsite
Presented By Dan Bonville, Product Manager

Join Product Manager Dan Bonville as he discusses the various options for getting your data into Finalsite for directories and mailing lists.

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Hands-On: Getting Started with Posts
Presented By Lauren Barth, Chief Product Officer

Have you wanted to use the Posts module to manage your school's news and blogs, but are unsure how to get started? Join us in this hands-on session, and we'll help you navigate your way to success with this very flexible module. We'll share best practices, tips and tricks, as well as help address any questions you might have.

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SESSION 4 | 1:15 - 2:00 PM
School Spotlight Session - International School of Brussels
Presented By David Willows, Director of Advancement, International School of Brussels

School Spotlight Session. Learn from the first hand experiences of international school marketing expert, David Willows, Director of Advancement at the International School of Brussels.

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Inbound Marketing on the Finalsite Platform
Lauren Barth, Chief Product Officer

Learn how to get your inbound marketing strategy off the ground using the tools available to you on the Finalsite Platform! Lauren will share best practices for inbound marketing success, followed by strategies for filling your funnel using Finalsite Platform tools — including emails, forms, and landing pages.

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How to Create a Social Media Plan that gets Results
Presented By Olivia Malaure, Marketing Manager, UK and Alex Wack, Product Manager

Whether you’re new to social media in general or use it personally but have just been handed the reigns of your school’s accounts, this session is for you!

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SESSION 5 | 2:15 - 3:00 PM
Live Throwdown and Panel Discussion | 3:10 - 3:30 PM
LIVE School Website Throwdown
Presented By Jon Moser and the Finalsite Team

Finalsite’s popular School Website Throwdown is LIVE! Join members of the Finalsite team to provide new valuable feedback on your school website.

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HELP CENTRE/CLIENT SUCCESS | 9:30 - 3:00 PM
Help Centre / One-On-One CSM Appointments
Presented By The Support Team

Stop by our Help Centre or book an appointment to meet with our support team or meet one-on-one with your Client Success Manager.

Register Today!

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