Session Agenda

Hand-picked sessions and speakers mean you'll learn about the best strategies from those who know best.

2 days. 20+ sessions.

FinalsiteU-London brings together the brightest minds in school communications, marketing, admissions, development, and technology. You'll learn from the world’s best school professionals, in one place. Browse the agenda to see what's on the schedule for each day. Please note, the agenda is subject to change as we add more sessions in the coming weeks.

Tuesday 23 Oct.

Wednesday 24 Oct.

How Technology can Improve Admissions and Marketing
Presented By: Tom Owen, Education Consultant

 

 

How to Create a Social Media Plan that Gets Results
Presented By Olivia Malaure, Marketing Manager UK

What do I do if my students aren't on Facebook? Should we be using Snapchat? How can we get more "likes" on our content? Don't worry — we'll answer all those questions and more! In this session you'll learn how to craft a goal-centric social media plan that focuses on personalising content for each audience and network to get engagement and results.

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Intro to the ALL NEW eNotify module
Presented By: Daisey Fahringer

Join Product Manager, Daisey Fahringer, for a sneak peek of Finalsite's new bulk email module, and a preview of cool, new features that we'll be adding later this year, including enhanced stats reporting, A/B testing and automated drip campaigns! 

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Hands-On: All About Posts
Presented By Lauren Barth, Chief Product Officer

Have you wanted to use the Posts module to manage your school's news and blogs, but are unsure how to get started? Join us in this hands-on session, and we'll help you navigate your way to success with this very flexible module. We'll share best practices, tips and tricks, as well as help address any questions you might have.

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Hands-On: Calendar + Athletics Manager: All Your Events in One Session
Presented By Dan Bonville, Product Manager

Athletics Manager and Calendar are teammates that can help you manage all of the games and athletic events your community participates in each season. During this two-hour session, our athletic specialists from the Support Team will coach you through the tips and tricks for winning at Sports. 

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Advanced PPC: Ad Extensions, Remarketing Tactics, and ROI
Presented by Red Abbott, Manager of Consulting Services

We'll talk in depth about three ways to take your online ad efforts to the next level from top to bottom. Ad extensions are an under utilised way to get more (and more appropriate) clicks. Re-marketing to mid-funnel prospects can help plug your leaks. And the conversation around advertising ROI in most admin team meetings is far too squishy, so we'll talk about ways to set the concrete there.

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Hands-On: eNotify Templates (Extended Session)
Presented By Dan Bonville, Product Manager

Is better email marketing on your to-do list? Don’t miss this 45 minute master class session! Learn how you can drag and drop your way to beautiful eNotify templates. You’ll learn best practices for content and design making an impact on all the members of your community.

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The Power of Posts: An Introduction to Posts for Blogs and News (Extended Session)
Presented By Lauren Barth, Chief Product Officer and Daisey Fahringer, Product Manager

Get your community involved in and excited about creating content for your website with the Posts module! Come learn about all the Post features and best practices to support your school blogs, news and even teacher pages. 

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Content Strategy to Boost Enquiry and Retention
Presented By Olivia Malaure, Marketing Manager UK

A solid content strategy is the key to recruiting and retaining right-fit families at your school, but is yours up to date, organised, and targeted to the needs and concerns of your key personae? Join our inbound experts for an informative session that will give you practical content strategy advice to help you boost yield this admissions cycle and beyond.

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LIVE School Website Throwdown
Presented By Jon Moser and the Finalsite Team

Finalsite’s popular School Website Throwdown is LIVE! And this time, Finalsite’s CEO Jon Moser is teaming up with Dan Clarke, Finalsite's CSO - and members of the Finalsite team to provide new valuable feedback on your school website.

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*Please note, this agenda is subject to change.

Round Table Session
Presented By FinalsiteU-London Delegates

Participate in discussions on the latest digital marketing trends and topics and learn from peers in a round table session led by FinalsiteU-London delegates like you!

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The Future of School Marketing in a Post GDPR World
Presented by Mark Orchison, Managing Director at 9ine Consulting

Join 9ine Consulting's founder Mark Orchison for a manageable overview of the data and security laws you need to know, including a review of GDPR, information rights, a look at law changes that impact independent schools, and more. Bring your questions!

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Google Analytics 101
Presented By Red Abbott, Manager of Consulting Services

A perennial favourite, this session cuts through the vast array of website usage statistics available to you in Google Analytics to identify the things that a school marketer can use to work smarter. 

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Keynote
Presented by: Jon Moser, Founder and CEO of Finalsite and Daniel Clarke, CSO

Join us to kick off an awesome FinalsiteU! Finalsite's founder and CEO Jon Moser will share the latest product news from Finalsite, and some insight into the future of edtech.

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Hands-On: Advanced Composer (Extended Session)
Presented By Alex Wack, Product Manager

Already mastered creating basic pages? Want to know more about all those settings in the elements? How about Search and Resources? Join Alex to talk about advanced pages, advanced search tools, and as many advanced features as they can cram into 45mins!

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